We’re back again with another exciting update for advertisers! Advertisers on RedCircle are now able to send custom questionnaires to podcasts on RAP (the RedCircle Ad Platform) before fully committing to a campaign. Get a feel for the podcasts you’re interested in working with and ensure it’s the right fit! Our vetting feature allows advertisers […]
The idea of podcasting has been floating around your mind for quite some time, but you’re always hesitating whenever you think about sitting down to record. The words perch on your tongue but seem to fizzle into the ether as soon as a microphone appears. Sound familiar? There are a few reasons why you might […]
The holidays, and sales, are just around the corner! Struggling to figure out what to get the podcaster in your life? Or perhaps the podcaster lover in your life? Look no further! We’re here to guide you on the best types of gifts to get podcasters and podcast lovers alike. Equipment They’ll Love There’s a […]
AI has been making waves across the internet for the past couple of years, most notably OpenAI’s ChatGPT and Dall-E tools which have opened new doors into content creation. While some are weary of the introduction of AI, it can be quite a powerful tool in a creator’s arsenal. AI tools can be used to […]
When it comes to podcast ads, it turns out that less does a whole lot better than more. A recent study from Ad Results Media (ARM) found that the ideal number of ads per ad break is 2 max. This goldilocks number allows listeners to really hear the ads and prevents them from tuning out, […]
Apple recently released an operating system update that may have a major impact on podcast downloads. The TL;DR of it: Apple is changing the way podcast episodes are being downloaded to iOS devices. This change may skew your download numbers on Apple Podcasts to be a bit lower than they typically are. The change was […]
Interviewing guests on your show is a marvelous way to introduce more perspectives on your topic, reach a wider audience, and network within the podcasting industry! There are really only upsides to inviting a guest to speak on your show. Having a guest on your show does require some forethought, though. Not only do you […]
Podcast advertising has been on a meteoric rise in recent years, and with 2024 on the horizon, it shows no sign of slowing down. More people than ever are tuning in to their favorite podcasts, and advertisers are seizing the opportunity to connect with engaged and loyal audiences. Let’s explore the ever-growing podcast industry together! […]
You’ve gathered your tech materials, figured out where you’re going to host, and have practiced your intro into your hairbrush every morning since. But now you’ve come to realize that you don’t exactly know what you’re going to podcast about. You know you want to podcast, but you’re not entirely sure what you want to […]
A podcast isn’t a podcast without listeners. But where do you find listeners for your show? That’s where distribution platforms, like Apple Podcasts, come in! It’s best practice to share your podcast as far and wide as possible. There are dozens of podcast listening platforms and aggregators that help to share your show with their […]