Our vetting feature allows advertisers to send a quick survey to any chosen podcasts before a campaign even starts. The survey helps to gauge interest in the campaign and prevents unexpected declines from podcasts. No need to wait for networks to do the vetting, you can contact the hosts directly and get an immediate response. Let’s take a closer look at how it works!

As an advertiser, you can create a custom questionnaire designed to vet podcasts on the criteria that you set. Easily receive responses that help you better determine what podcasts are the perfect fit for your campaign. No more crossing your fingers and hoping the selected podcasts accept the pending campaign! Instead, gauge their interest right from the start.

After creating the survey, simply select the podcasts you want to vet, add a response due date, and wait for the interest to pour in!

Check out our Help Center for a full breakdown of the vetting process.

Our goal with vetting is to reduce unexpected declines and help advertisers find the exact right fit for their campaigns. We want to eliminate the game of “telephone” that comes with vetting shows. 

We’re constantly improving our product to create a seamless experience for advertisers and podcasters alike. We’re ecstatic to share these changes, and the many more to come, with you!

The post Get to Know Podcasts Before a Campaign Starts with RedCircle’s Vetting Process! appeared first on RedCircle Blog.

In Q3, RedCircle announced Host-Read Frequency Capping to provide advertisers more control over their weekly and monthly exposure to listeners. Frequency capping joins budget pacing and “new episodes only” targeting as recent improvements to RAP which have further powered brand performance. We continue to focus on providing advertisers with the tools they need to optimize their budgets and campaign strategies, and ultimately create a healthy advertising ecosystem for both publishers and brands.

RedCircle also launched an Advertiser Help Center to further support the adoption of our new Teams for Advertisers product and other new features. Teams for Advertisers allows organizations to provide unlimited access to the platform to their team members while layering on custom permissions for campaign management and reporting. With RAP, it’s never been easier to build and flight new campaigns while analyzing your results in real-time.

RedCircle plans to invest further in its Host-Read Ad platform (RAP) with multiple product launches scheduled for early 2024.

The post RedCircle’s Host-Read Ad Platform, RAP, Grows 100%+ YoY appeared first on RedCircle Blog.

What Was the Update?

The key change in the September update affects those subscribed to podcasts on Apple Podcasts. Prior to the update, if a listener subscribed to a podcast, forgot about it, and returned after some time, every unplayed episode would be downloaded to their iOS device. However, after the iOS 17 update, when returning to a podcast after a listening hiatus, it simply resumes and does not download previous episodes.

In addition to that change, episodes that are older than 7 days (even those recently added to back catalogs) are no longer automatically downloaded. Before the update, if a podcaster added old episodes to their Feed, they would be treated as “new” episodes and be automatically downloaded. 

What It Means For You

The changes implemented by the iOS 17 update may end up warping podcast download numbers. Since returning subscribed listeners no longer automatically download entire catalogs in one instance, these large spikes will no longer occur and download numbers may appear lower than you might be expecting.

Bumper recently posted a blog article with information on how to determine if your show may have been affected by this change. 

For RedCircle members, you can check your downloads for Apple Podcasts specifically on the Downloads page. You’ll want to look from September 18th onwards for any oddities. (Need help navigating the Downloads page? We’ve got you covered in this Help article.)

You can then check the number of daily listeners on your Apple Connect Dashboard to see if there’s an actual decline in listenership, or if it’s the iOS 17 update affecting total downloads. 

Both of these metrics should help you to determine if the sudden dip in downloads is due to the recent iOS 17 update.

Ultimately, this change helps to better align podcast downloads across the industry, which both Advertisers and Podcasters can appreciate!

The post iOS 17 Update Explained appeared first on RedCircle Blog.

While we have support resources for our podcasters, we’re excited to extend that same level of support to our advertising partners with the launch of our Advertiser Help Center section! Our Help Center is designed to help you become a RedCircle expert by providing in-depth guides on every feature we offer.

Find the answer to common questions like how to review delivery reporting, how to add and edit scripts, or just how to navigate our platform! Like our podcaster side of the Help Center, we’ll continue to curate the collection and ensure all information is up-to-date.

We also have made it easier to get in contact with our Ad Ops team through this new Contact Form. This form sends your query immediately to the right team so you’re not bounced from agent to agent. You get the help you need, when you need it!

Keep a look out for more improvements! We’re always working on making RedCircle a better experience for all!

The post Announcing a New Help Center Section for Advertisers appeared first on RedCircle Blog.

What is Podcast Movement anyways?

You can probably guess from the title that it’s a conference all about podcasting. From their own mission statement, “Podcast Movement educates, informs, and brings together podcasters and industry professionals to help build a better tomorrow for the podcast industry.” It’s an opportunity for everyone involved in the podcast industry to come together and share their knowledge and expertise.

Attendees can learn from industry leaders, experts in the industry, and even podcasters themselves! It’s a fantastic way to network within the industry, as well!
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Where’s the conference being held?

This year the conference is being held in Denver Colorado from August 21st through August 24th.
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Who’s going?

Other than yours truly, a whole slew of podcasting companies, advertisers, and podcasters are joining this year! Some might be speaking while others may be hanging out on the exhibition floor. 

We’ll have a booth on the exhibition floor, so come swing by and say hello!
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What’s there to do during the conference?

Plenty! You can check out the various talks and panels happening, get your hands dirty with a workshop or two, unwind at sponsored after parties, and even attend a morning yoga class! 

See the full schedule on the Podcast Movement website.
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How do I get the most out of my time there?

An excellent question! We recommend going in with a game plan to ensure you get the most out of your experience at Podcast Movement.

1) Review the schedule before heading out

Podcast Movement posts their full schedule a few days before the conference is set to start. It’s best practice to take a careful look at the schedule to see what events you’re most interested in attending. This also helps you to know when to get to the venue!

2) Keep an open mind

This is one of the biggest podcast conventions in the industry, so there are tons and tons of people to meet with and learn from. Of course, there are veterans who are very much sought after by everyone, but there are also lesser known folks with an abundance of expertise who are willing to share with those who ask. Keep an open mind when mingling with people; you never know what you might learn!

3) Talk about yourself

You, too, have a wealth of wisdom to share! Before you go, think about the projects you’re working on and what you’ve learned from those experiences. It’s more than likely someone will ask you what’s going on in your world, so don’t be afraid to share!

4) Put yourself out there

Along with talking about yourself, don’t be afraid to network and get to know other attendees! One good way to do so is to host a small networking event in your hotel or nearby restaurant. Give out personal invitations to those you met, and got along with, during the conference.

And accept invitations to meet from others! Plenty of other folks may be wanting the same thing as you – so take the opportunity to meet for coffee or a quick meal.

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General Advice

All the bits and ends for enjoying your time at Podcast Movement!

1) Don’t hide in your hotel

It may be tempting to rest (or play!) the day away at the Gaylord Rockies Resort, but then you’d be missing out on the reason you’re at Podcast Movement. Take advantage of the conference and build relationships with key folks in the podcast industry. You’ll be thankful that you did!

(And hey, maybe hit the waterslide with that new connection you just made!)

2) Keep up to date with the conference app

Podcast Movement has an accompanying app to help you stay on top of the conference, and know when social gatherings are happening! Be sure to download it before you head off to the conference.

3) Be careful with the booze

Sharing drinks with fellow attendees is a fine way to socialize, but keep in mind that you don’t drink too much! Attending a conference hungover is not an ideal way to spend the day.

4) Where what makes you feel confident (and comfortable)

There’s no formal dress code at the conference so you’ll see folks in a range of outfits. Our best advice: wear something that makes you feel confident but isn’t too uncomfortable. You’ll spend the better part of the day moving around the venue, so you want to ensure you’re not giving yourself blisters or needing to re-adjust constantly. 

We hope you have a blast at Podcast Movement 2023! Be sure to stop by our booth for a chat! We’re looking forward to seeing you all in person!

The post Guide to Podcast Movement 2023 appeared first on RedCircle Blog.

RedCircle’s Host-Read ad platform (RAP) also saw accelerated growth from Q2 as unique host-read ads on the platform increased 17% month-over-month in July. Recent improvements to the platform, including Teams for Advertisers and Multi-Script, have allowed more efficiency for advertisers to scale in the channel and have given podcasters access to more revenue opportunities. A win-win for RedCircle partners that we’re excited to be supporting!

Teams for Advertisers allows organizations to provide unlimited access to the platform to their team members while layering on custom permissions for campaign management and reporting. It’s never been easier to build and flight new campaigns while analyzing your results in real time.

Multi-Script has further increased the efficiency of brand operations while also improving advertising conversion. With Multi-Script, brands can include multiple host-read scripts per campaign and rely on RedCircle to make each script unique to the podcaster’s personalized promotion code and vanity url. In addition to the personalization, a CTA pointing to the brand’s website is included in every episode’s show notes during the campaign to support conversion and help listeners discover the offer.

RedCircle plans to invest further in its host-read ad platform (RAP) with multiple product launches scheduled in H2 of 2023.

The post RedCircle’s Host-Read Ad Platform Grows 100%+ YoY and Reaches Profitability in Q2 appeared first on RedCircle Blog.

Released last month, Teams for Advertisers allowed brands and agencies to provide specific permissions and add unlimited team members to build, manage, and report on podcasting campaign performance. 

With our August release of Multi-Script, brands and agencies can now manage unique scripts per campaign and per podcast providing unlimited personalization and on-the-go creative updates. RedCircle’s platform can also ingest a single script and generate infinite personalized versions for each participating podcaster with their unique promotion code. Brands and agencies can save significant time and energy on creative production and ensure more personalization for every read.

Not only have we made it easier for our advertising partners, but we now automatically provide a CTA and promotion code link for podcasters to include in their show notes during script creation. With single-click opt-in, they can reliably push listeners to their show notes and know their active promotion codes are up-to-date. With more prominent CTAs, podcasters can help improve performance and save the headache of managing their promotion codes alone.

We’re excited to continue to push the boundaries of what’s possible with Host-Read Ads and bring scale to the ad format. When RedCircle started 5 years ago, many industry experts said it was too hard to scale the Host-Read Ad format, but with each product update, we’ve proven time and time again that it’s possible. 

Sign up and try RedCircle for Advertisers today to see how your business can benefit! 

If you’re a podcaster and looking to make more money with Host-Read Ads, then try RedCircle for Podcasters.

The post Introducing Multi-Scripts: Create Infinite Personalized Scripts In Minutes appeared first on RedCircle Blog.

Despite recent industry articles calling for the fall of podcasting and ad revenue, RedCircle’s Ad Platform (RAP) has grown quarter-over-quarter since its inception. Rising to nearly 500 unique Host-Read Ads ran in June alone! Daily unique Host-Reads delivered through the platform also exceeded 250 per day in June and still continue to grow. With speed and transparency, RedCircle’s automated platform does the work of coordinating product samples, administering scripts, gathering ad reads, and distributing payments. Now with our new Teams for Advertisers product, brands and agencies can have even more control over their podcast ad campaigns.

Teams for Advertisers allows agencies and advertisers to add unlimited team members with varying permissions to build, run, manage, and analyze their campaigns through a single interface.

With Teams for Advertisers, you can allow team members to build and send campaigns across individual or many brands. They can also view the specific results of a single campaign or a brand’s entire campaign history. 

That’s not all, though! Team members can download delivery reports, air-checks, and analyze daily spend with our powerful analytics tools. With new folders and user permissions, you can add your entire team to your RedCircle account. Your staff can manage hundreds of campaigns for multiple brands from a single account with fine-grained controls over who on your team can view or edit campaigns. Whether you’re advertising on a single podcast or scaling to hundreds of ads, it’s never been easier to run a Host-Read Ad campaign on RedCircle!

If you’re a podcaster and looking to make more money with Host-Read Ads, then try RedCircle for Podcasters.

The post Introducing Teams for Advertisers appeared first on RedCircle Blog.

“We’re thrilled to host ‘Contempt of Court’ and all the other shows from The Nation,” says Jeremy Lermitte, COO and Co-Founder of RedCircle. “Just like The Nation, we’re passionate about amplifying the voices of independent creators. We’re looking forward to continuing collaborating and helping them to expand their reach.”

Elie Mystal, the brilliant justice correspondent and columnist for The Nation, is launching his very own podcast where he’ll be discussing America’s highest court, the Supreme Court. You can learn more about the podcast, Elie Mystal, and The Nation right here on their website.

New episodes are published every Tuesday on RedCircle and wherever you get your podcasts. Be sure to tune in to the trailer episode to get a taste of his wisdom and wisecracks.

The post The Nation Partners with RedCircle to Publish Contempt of Court appeared first on RedCircle Blog.

The Podcast Standards Project is a grassroots effort to keep podcasting open to everyone. RedCircle is proud to support open podcasting as it’s nothing but beneficial to podcasters and listeners alike. Closed platforms remove the choice from creators, from listeners, and from everyone who enjoys podcasting.

The beauty of podcasts is the ability for anyone to pick up a mic and share their unique voice with the world.

You can learn more about the Podcast Standards Project’s proposals and ways to get involved here:

• Proposals: https://podstandards.org/our-proposals/
• Get Involved: https://podstandards.org/get-involved/

Happy Podcasting! 

The post RedCircle Joins Podcasting Hosts to Promote Open Podcast Standards appeared first on RedCircle Blog.