Maximize Your Revenue

Dynamic Insertion’s main purpose on RedCircle is to help you monetize your show. And this can be done in a myriad of ways including RAP, self-sourced campaign deals, and self-promotion, to name a few.

Utilizing Your Back Catalog

Did you know that a significant portion of your downloads can come from your back catalog? Most podcast hosts assume that their older episodes aren’t worth monetizing due to their age, but there’s ample opportunity to increase your revenue by placing ads on those episodes. Think about it! New listeners want to catch up on your show, so they cruise through the catalog. There’s an entire subset of folks actively listening to episodes you may have thought no longer have an impact.

Adding in the Default Ad Blocks to these older episodes can increase your revenue pretty significantly. Don’t underestimate the power of past episodes!

Updating Your Audio Blocks

If you’ve been hosting on RedCircle for a while, then you may not have had the chance to update your Audio Blocks to the newer Default ones. More specifically, updating your Mid-Roll Insertion Point from “Default Ad Block” to the “Default Mid-Roll Ad Block” as the latter one includes one more Audio Clip than the former. The “Default Ad Block” only has 2 Audio Clips while the newer Audio Block has 3 Audio Clips. Additionally, you’re able to add a fallback clip, which is an Audio Clip that plays should the desired Audio Clip not be available.

Periods of high advertising demand, such as the last few months of the year, are an excellent time to increase your inventory availability. Take advantage of the advertising boost to further increase your earnings.

Swapping these Audio Blocks will help to further increase your RAP revenue!

–

The key to maximize your revenue with RAP is to ensure your back catalog has Insertion Points with the Default Ad Audio Blocks assigned to them!

Need some help setting up ads? We’ve got you covered in our Help Center!

–

Grow Your Show

A vital task for any podcaster is, of course, growing their show. There are a multitude of ways to go about building a bigger audience such as guest starring on other shows, promoting your podcast on social media, networking with other podcasters, the list goes on! The key to growth is to put yourself out there, and RedCircle’s Dynamic Insertion Technology can help you to do so.

Cross Promote and Boost Your Pod

Our Cross-Promotions Marketplace makes it remarkably easy to run a promotional campaign for your show. You and your selected partner podcast can advocate for each other’s shows through a few simple clicks of your mouse. Record an ad highlighting the unique and compelling aspects of your podcast and have it be shared with a totally different audience. And what better way to connect with fellow podcasters than uplifting one another?

You can add the “Default Cross Promotion Block” anywhere in your show, though we do recommend placing it in either the Mid or Pre-Roll positions for the highest chance of it being heard.

Custom Audio for Self-Promotion

There’s nothing wrong with a li’l self-promotion! While social media is a good way to generate recognition, reviews are what really set podcasts apart from the noise. Our Custom Audio feature allows you to create any sort of audio that can be dynamically inserted into your podcast. You can use this feature to encourage your listeners to leave a comment or review for your show on their favorite listening platform. Reviews can help to entice potential listeners, especially those sitting on the fence!
The beauty of Custom Audio is the ability to quickly swap out audio files across your entire catalog with one click of a button. So, you can refresh your self-promotional content whenever you have new updates to share!

–

Connect with Your Community

Alongside growing your show, you can use Dynamic Insertion technology to further nurture the relationship with your audience. You can create special greetings for specific listeners each week, or announce live shows and meet-and-greets, or share timely information with your listeners. The possibilities are endless with Custom Audio!

For example, maybe a listener wants to advertise their business on your show or make a special announcement to a loved one. You could open up a slot for them in your show (either for free or for a fee!) and have their announcement play across all episodes for all of your listeners! It’s a truly magnificent way to make your fans feel like a real part of your show.

Dynamic Insertion Technology can go far beyond advertisements. You can customize your show in an inventive and exciting way! The power is in your hands!
Check out our Help article on all the ways you could use Dynamic Insertion.

The post How to Get the Most Out of Dynamic Insertion appeared first on RedCircle Blog.

Build a Strong Foundation for Your Podcast

Your podcast’s success largely depends on how well you lay its foundation. Shows without direction won’t garner an audience. You should have a clear and defined idea on what you want your podcast to be. This doesn’t only include the audio content of your show, but its look and its audience.

To grab the attention of your target audience, it’s important to identify your podcast’s niche early on. Determine the type of content you’ll be producing, your podcast’s theme, and the topics you’ll be discussing. Then, identify your ideal listener and tailor your content to them. Doing this will enable you to create a more focused podcast that speaks directly to your audience.

After figuring out the direction of your podcast, it’s time to create some complementary visual content. Your podcast’s brand image and messaging should be consistent and easily recognizable. Design a logo, choose a color scheme, and develop a tagline that embodies your podcast’s vibe and essence. Use these elements on all your social media accounts, website, and marketing materials.

You may want to immediately start with the best equipment, but be careful not to be fooled into thinking the better the equipment the better the podcast. The quality of the content is far more important than the quality of the audio. Of course, this isn’t to say that you shouldn’t care about audio quality at all. Weigh your options and find the equipment that works best for you and your budget!

Finally, be sure to post your content consistently. Listeners may lose interest and drop off if they’re unsure whether new episodes are coming.

The most important thing to keep in mind is to provide value to your audience. Whether that’s through insightful interviews, engaging stories, or useful information, your listeners need to feel that your podcast is worth their time and attention. By focusing on providing value and creating a community around your podcast, you’ll be well on your way to success!

Engage Your Audience

An audience can make or break a podcast. Take the time to invest in building a community of loyal listeners and you’ll surely be rewarded. It’s easy to say you need to build an audience, but how does one go about that anyways? Simple! Meet them where they are. Interact with your audience on social media, create a blog where they can get more information on your episodes, or create a newsletter to keep them in the loop about your show. The more vocal you are online about your podcast, the more people will be drawn in.

Social media is an excellent way to promote your podcast and engage with your audience. Share your podcast episodes on all platforms, engage with your followers, and encourage them to share your content. Be sure to create content they can share with their followers! There’s a wide variety of shareable content you can create like audiograms, infographics, blog posts, video clips, and more.

Some folks enjoy receiving emails (we know a few of us even enjoy good old snail mail!) Email newsletters are a great way to keep your listeners informed about new episodes, events, and special promotions. Regular promotional emails can help you to convert subscribers into loyal listeners. A great example to look to is Les from Balanced Black Girl. She created an email newsletter that complements her podcast. Using it to keep her audience informed on everything she does.

Be sure not to let those audience engagements go to waste! Encourage subscribers to leave reviews and ratings by including calls-to-action in your social posts, emails, etc. You can also offer incentives, such as exclusive content or discounts, to encourage subscribers to spread the word about your podcast.

Network and Build Relationships

Podcasting creates a unique community among creators. One of the best highlights is the ability to easily collaborate with thousands of people doing the same thing you do!

One of the easiest, and quickest, ways to begin collaborating is to invite guests onto your show. Their audience will want to tune in to the episode of your show they’re featured on. Both of you may gain permanent listeners through a single episode!

An even easier way to promote each others’ shows is to participate in a Cross-Promotion campaign. You simply record a promotion for your show, share it with your partner, and it automatically runs on their show until a set number of downloads is met.

Finally, attending podcasting events and conferences is a great way to network with other podcasters, learn from industry experts, and generate buzz for your own podcast. Do some research online to find events that are relevant to your niche and budget. Look for events that offer panel discussions, workshops, and networking opportunities. One of the best places to network in the podcasting industry is by attending Podcast Movement or Podcast Movement Evolutions (the former being the world’s largest podcaster event!) Check out Podcast Movement in August 2023 and Evolutions in March 2024. See the Podcast Movement website for more details!

Before attending an event or conference, it’s important to prepare some souvenirs of your podcast for everyone you meet. These could include business cards, stickers, or other branded content.

At the event, take advantage of the opportunity to meet other podcasters and industry experts. Don’t be afraid to introduce yourself and strike up a conversation with others! Exchange business cards and follow up with new contacts after the event. Building relationships with other podcasters can lead to collaboration opportunities, shared audiences, and exposure for your podcast.

By implementing these marketing strategies, you can build a strong brand, cultivate a loyal following, and take your podcast to new heights. Remember to stay consistent, engage with your audience, and always look for new ways to grow your reach. With dedication, creativity, and a little bit of hustle, you can become a podcasting superstar and make a real impact in your field.

The post How to Market Your Podcast & Grow Your Audience in 2023 appeared first on RedCircle Blog.