You’ve made it to 500 average weekly downloads, you’ve opted in to RAP, and now you’ve received your first Host-Read Ad opportunity. First thing first, pat yourself on the back for landing your first ad read! How do you make sure you knock it out of the park, though? Easy! Keep reading this guide for […]
Everything you need to know about this stellar industry-wide conference; from what to expect, to 2023 highlights, to even after the event, we’ve got you covered! What is Podcast Movement anyways? You can probably guess from the title that it’s a conference all about podcasting. From their own mission statement, “Podcast Movement educates, informs, and […]
Diving into the world of podcast advertising can be exciting! Unlike any other medium, podcasting allows for a more authentic ad experience. Podcasters care deeply about their audience and the brands that they choose to partner with. In order to run a successful ad campaign, it’s imperative that you, as a brand, provide your partner […]
As many podcast industry participants posted earnings over the last two weeks, RedCircle was excited by our comparative growth as we saw RAP 2023 H1 revenue grow 107% YoY and a profitable Q2 overall. The advertising market continues to bounce back and our products to support advertising efficiency have been well received by partners. RedCircle’s […]
Improvements to RedCircle’s Ad Platform (RAP) continue to grow the scale of Host-Read Ads in the podcast advertising industry. The platform gives advertisers access to thousands of niche audiences and more authentic endorsements while opening the door to more independent podcasters to share in the podcast advertising pie. Released last month, Teams for Advertisers allowed […]
Dynamic Insertion is an incredibly powerful tool. With it, you can insert your own promotions, call-to-actions, announcements, and more, all with the click of a few buttons! Most podcasters are familiar with our Dynamic Insertion Technology through their use of RAP (the RedCircle Ad Platform) but its capabilities go far beyond blending ads into your […]
Podcasting continues to explode in popularity. Edison Research reported in early 2023, that 75% of Americans aged 12 and older listened to online audio in the past month, while 70% have listened in the past week. In a world of abundant digital media, those numbers are impressive for an audio-dominated format! It’s never been a […]