It’s no secret that podcast advertising continues to grow in 2023 and beyond. More and more brands are delving into the world of podcast advertising either by dipping a small toe or plunging in head first. But it can be overwhelming when starting your journey into podcast advertising. So, we’ve created this quick guide to […]
Interviewing guests on your show is a marvelous way to introduce more perspectives on your topic, reach a wider audience, and network within the podcasting industry! There are really only upsides to inviting a guest to speak on your show. Having a guest on your show does require some forethought, though. Not only do you […]
Podcast advertising has emerged as a powerful medium for businesses to reach their target audience and build awareness. It’s not just the big places that can participate, though, small businesses can also leverage podcast advertising to boost their reach and grow their customer base. Did you know that one-third (32%) of American adults listen to […]
Podcast advertising has been on a meteoric rise in recent years, and with 2024 on the horizon, it shows no sign of slowing down. More people than ever are tuning in to their favorite podcasts, and advertisers are seizing the opportunity to connect with engaged and loyal audiences. Let’s explore the ever-growing podcast industry together! […]
You’ve gathered your tech materials, figured out where you’re going to host, and have practiced your intro into your hairbrush every morning since. But now you’ve come to realize that you don’t exactly know what you’re going to podcast about. You know you want to podcast, but you’re not entirely sure what you want to […]
A podcast isn’t a podcast without listeners. But where do you find listeners for your show? That’s where distribution platforms, like Apple Podcasts, come in! It’s best practice to share your podcast as far and wide as possible. There are dozens of podcast listening platforms and aggregators that help to share your show with their […]
A guaranteed way to get more downloads for your podcast is to make sure it’s been made widely available to everyone. Alongside distributing your show to the major (and minor) listening platforms, it’s also recommended to have an accompanying podcast website and even newsletter! Sharing your podcast with as wide an audience as possible is […]
Advertisers can now set their preferred frequency cap on a weekly or monthly basis for every new podcast advertising campaign. Campaigns can range from a single podcast to hundreds of participants. In addition, advertisers can now aircheck, pause, and request updates to individual Host-Read Ads directly from the platform. Brands can request a re-read or […]
Podcasts have been booming for the past few years – a recent study from Edison Research reports that 75% of Americans aged 12 and older listen to online audio in a typical month, with 70% listening in a typical week! If that’s not reason enough to start a podcast for your business, then let us convince […]