Our vetting feature allows advertisers to send a quick survey to any chosen podcasts before a campaign even starts. The survey helps to gauge interest in the campaign and prevents unexpected declines from podcasts. No need to wait for networks to do the vetting, you can contact the hosts directly and get an immediate response. Let’s take a closer look at how it works!

As an advertiser, you can create a custom questionnaire designed to vet podcasts on the criteria that you set. Easily receive responses that help you better determine what podcasts are the perfect fit for your campaign. No more crossing your fingers and hoping the selected podcasts accept the pending campaign! Instead, gauge their interest right from the start.

After creating the survey, simply select the podcasts you want to vet, add a response due date, and wait for the interest to pour in!

Check out our Help Center for a full breakdown of the vetting process.

Our goal with vetting is to reduce unexpected declines and help advertisers find the exact right fit for their campaigns. We want to eliminate the game of “telephone” that comes with vetting shows. 

We’re constantly improving our product to create a seamless experience for advertisers and podcasters alike. We’re ecstatic to share these changes, and the many more to come, with you!

The post Get to Know Podcasts Before a Campaign Starts with RedCircle’s Vetting Process! appeared first on RedCircle Blog.

In Q3, RedCircle announced Host-Read Frequency Capping to provide advertisers more control over their weekly and monthly exposure to listeners. Frequency capping joins budget pacing and “new episodes only” targeting as recent improvements to RAP which have further powered brand performance. We continue to focus on providing advertisers with the tools they need to optimize their budgets and campaign strategies, and ultimately create a healthy advertising ecosystem for both publishers and brands.

RedCircle also launched an Advertiser Help Center to further support the adoption of our new Teams for Advertisers product and other new features. Teams for Advertisers allows organizations to provide unlimited access to the platform to their team members while layering on custom permissions for campaign management and reporting. With RAP, it’s never been easier to build and flight new campaigns while analyzing your results in real-time.

RedCircle plans to invest further in its Host-Read Ad platform (RAP) with multiple product launches scheduled for early 2024.

The post RedCircle’s Host-Read Ad Platform, RAP, Grows 100%+ YoY appeared first on RedCircle Blog.

Did you know that one-third (32%) of American adults listen to podcasts a few times a month? There’s a significant chance that your target consumers tune in to podcasts at least once during the month (and 10% of U.S. adults listen every day!) It’s an advertising avenue worth adventuring down!

What is Podcast Advertising?

At its simplest, podcast advertising is a type of advertising where the ad is placed in a podcast. Advertisements in podcasts were traditionally “baked-in”, meaning that the ad was placed in the raw audio of the episode. Podcast advertising has grown more sophisticated these days with dynamically inserted Programmatic Ads and Host-Read Ads. Instead of having the podcaster add the advertisement directly in their episode indefinitely, platforms like RedCircle allow for dozens of campaigns to cycle through podcast episodes. Advertisers now purchase a set amount of time for their campaign(s) to run across multiple episodes and multiple podcasts. This helps to keep advertising content fresh. Listeners hear up-to-date info on your business including relevant promo codes (instead of super old promo codes they can’t use!)

There are two types of ads in podcasting: Programmatic and Host-Read. Programmatic Ads are typically professionally pre-recorded advertisements that play on a podcast either in the pre-roll, mid-roll, or post-roll spot depending on the Dynamic Insertion configuration. Similar to old-school radio ads, these ads range from a large variety of categories including entertainment, education, real estate, technology, and more. 

Host-Read Ads are pretty much what they sound like – the podcaster reads the ad to their audience. Either straight from the heart or off of paper! We usually recommend that advertisers send along a script or talking points. We have an entire blog post dedicated to helping your partner podcast absolutely nail your Host-Read campaign!

As a small business, your best option is to pursue the Host-Read option as you can rely on your partner podcaster to spread the word about your business in a compelling way!

The Host-Read Ad

Host-read ads are one of the best ways to spread awareness of your business. A recent report shows that podcasts are the #1 trusted medium for US consumers. Podcast listeners are highly engaged and trust the recommendations of their favorite podcasters. Finding the perfect podcast partner can help draw in new customers to your business.

A part of finding the right podcast to advertise on is understanding your audience. Take the time to create detailed customer personas, including demographics, interests, and pain points. This knowledge will guide you in selecting podcasts that align with your ideal customer base.

When you know your audience well, you can choose podcasts that share a similar audience profile, ensuring that your message reaches the right people. This targeted approach maximizes the impact of your ad campaigns.

Once you understand who you’re looking to entice, the next step is to find podcasts that match your vibe. Small businesses should research and select the podcasts that best fit their niche and marketing goals. Look for podcasts that align with your industry or products, as well as those that have a dedicated and engaged following. Consider factors like the podcast’s content, audience size, and overall vibe.

While larger podcasts may have a broader reach, niche podcasts can be highly effective for small businesses. These shows cater to specific, dedicated audiences, making them an ideal platform for reaching your target market. Audiences of niche podcasts tend to be very involved and passionate about the topic. Look for podcasts that align with your industry, products, or services, as they often have a highly engaged and receptive audience.

If you’re a local games shop, for example, then finding podcasts centered on board games or similar is a great place to start. Or perhaps you create natural beauty products, you’d want to look for a beauty podcast that delves into the natural side of the industry. You’ll also want to consider their audience demographics and how well that aligns with your own.

Collaborating with smaller podcasters also allows you to create a fantastic rapport with one another. They can become one of your biggest advocates! Engage with them on social media, attend podcasting events, or even offer to collaborate on unique content. These relationships can lead to more favorable ad rates and opportunities to feature your business on their shows.

Have a Test Budget in Mind

For small businesses new to podcast advertising, it’s advisable to start with a pre-planned test budget. Experiment with a few podcasts and ad placements to gauge the effectiveness of your campaigns. As you gather data and insights, you can gradually scale up your podcast advertising efforts.

While it may be tempting to spend all your budget on one huge show, it’s a more reliable strategy to choose frequency over popularity. Advertising experts recommend running your campaign anywhere between 2 and 10 shows as it allows you to test different reads, types of shows, new audiences, and more. RedCircle is home to hundreds and hundreds of independent podcasters with dedicated audiences!

Podcast advertising offers a promising avenue for small businesses to connect with their target audience and enhance brand visibility. Start small, learn, and gradually expand your efforts as you become more familiar with the podcast advertising landscape. With the right approach and strategy, podcast advertising can become a valuable asset in your marketing toolkit, driving growth and success for your small business.

Browse hundreds of shows on RedCircle and get started advertising today!

The post Podcast Advertising for Small Businesses appeared first on RedCircle Blog.

Podcast advertising, until recently, was dominated by what was called “baked-in” ads. These types of ads were added directly into a show’s audio during the editing process. Thus, they were called “baked-in” as they were literally baked into the raw audio before being uploaded to a hosting platform. 

Today, there are quite a few hosting platforms like RedCircle that offer the ability to make ads dynamic. Dynamically inserted podcast ads can be different for every single listener. Shows can run a campaign for a set length of time, even across their back catalog, and then easily swap in a new campaign. Dynamic Ad Insertion helps to keep the advertising in podcasts fresh. Listeners won’t hear the same ad over and over, they won’t hear old ads that aren’t relevant anymore, and they won’t be frustrated when listening to their favorite show.

There are countless benefits when it comes to Dynamic Ad Insertion! We’ll cover the ones we feel are the most important.

Benefit #1: Relevance of Ads

It can be disappointing as a listener when you hear an ad for an awesome product only to learn that the promotion code is expired – and has been for quite some time. With dynamically inserted ads, though, the listener always hears a timely advertisement. This creates a pleasant experience for the listener as they get relevant information, a desired outcome for the advertiser as the listener is able to use the given promotion code, and a satisfying result for the podcaster as their efforts aren’t wasted. It’s truly a win-win situation for everyone involved!
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Benefit #2: Scalable and Targeted Campaigns

Now multiply the first benefit by 10. Dynamic ad insertion allows advertisers to foster those experiences across a wealth of different podcasts with a few clicks of a button. With RedCircle’s dynamic insertion tools in particular, advertisers can select any number of podcasts and provide individualized information for every single show through features like multi-script. And now multiply that by 100 and you can start to understand why this technology has grown in popularity over the years. Advertisers are able to scale their campaigns to an extensive level without creating immense work for themselves.
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Benefit #3: Flexibility

Unlike baked-in ads, dynamically inserted ads allow for much greater flexibility. Podcasters have full control of where ads are inserted into their show. No more getting cut-off mid-sentence! As a podcaster, you can drop an Insertion Point anywhere in your episode and easily assign any type of dynamic audio to it, including both Programmatic and Host-Read ads.

This flexibility creates an enjoyable experience for the listener. If the ads blend seamlessly into the content, most listeners will appreciate the information their favorite host is dishing out. This is why podcast advertising, above any other medium, can be so successful. Don’t just take our word for it, there are tons of studies that show how effective podcast ads can actually be!

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Benefit #4: Forecasting Budget & Impressions

With Dynamic Insertion, advertisers can easily forecast impressions and determine the budget needed for a specific campaign.  At RedCircle, our data closely follows IAB guidelines, which are the agreed-upon standard in the podcasting industry. This allows for fairly accurate campaign tracking as well as forecasting.
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Benefit #5: Seamless Experience

You may have noticed a theme of “ease” when it comes to dynamic ad insertion. The intention of this feature is to create a simple and favorable experience for all parties involved. It shouldn’t be hard to execute an advertising campaign, both advertisers and podcasters should be given the tools to create seamless experiences for listeners and hosts. Advertisers should be able to create multiple campaigns in minutes, podcasters should be able to decide where ads make the most sense, and listeners should be given up-to-date information so they can act. With dynamic ad insertion, all of that is possible and more!

Baked-in ads helped to make podcasting the titan it is today. But innovation from platforms like RedCircle have pushed the industry even further for podcasters, advertisers, and listeners alike.  The goal of dynamic ad insertion everywhere is to create easy experiences for everyone. We’re dedicated to making these fresh, painless experiences available to everyone. Whether you’re a podcaster, an advertiser, or a listener. We want you to enjoy podcasting!

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Interested in earning more revenue for your show? Learn why RedCircle is the best fit for your show!

Want to advertise on thousands of outstanding podcasts? Sign up today!

The post The Benefits of Dynamic Ad Insertion appeared first on RedCircle Blog.

Programmatic Advertising typically doesn’t require much work, if at all, from the podcaster. And it’s a fantastic way to easily generate revenue for your show (check out our guest blog on Riverside to learn why!) There are a few key points regarding Programmatic Advertising that are important to know before jumping in, though. Luckily, we’ve created this guide to help answer any questions you might have about this type of monetization!

What are Programmatic Ads?

Programmatic Ads are typically professionally pre-recorded advertisements that play on your podcast either in the pre-roll, mid-roll, or post-roll spot depending on your Dynamic Insertion configuration. Similar to old-school radio ads, these ads range from a large variety of categories including entertainment, education, real estate, technology, and more. 

Some hosting platforms, like RedCircle, dynamically insert these ads into your podcast through tools like Dynamic Insertion and RAP. There’s not much work on your end after the initial setup and Dynamic Insertion configuration. It’s pretty much a plug-and-play feature!

Programmatic Ads differ from Host-Read Ads in these key areas:

• Type of Audio: Programmatic Ads are pre-recorded.
• Ad Approval: No prior approval of ads, but you can exclude specific categories.
• Where Ads are Place: Wherever you want! You get to choose where and how often they play in your podcast.
• CPM (Cost Per Thousand Downloads): Rates are not set by podcaster, but our system is designed to place the ad with the highest available CPM.

For more information on how Programmatic Ads differ from Host-Read, see the full breakdown in our Help Center.

How Programmatic Ads Work on RedCircle

Our Advertising Platform streamlines the manual process of coordinating advertising deals on your behalf. So, no more cold-reaching out to brands in hopes of a partnership. Brands and agencies use our platform to purchase ad inventory and run campaigns across an array of podcasts (including yours!)

Programmatic Ads are inserted alongside any Host-Read Ad campaigns you might have running. Our system does prioritize Host-Read Ads over Programmatic, but you’ll still hear both if you have both options selected. Our system is also optimized to insert the Programmatic ad with the highest CPM during the bidding process (which happens within milliseconds of a listener downloading an episode). Depending on your plan, you also have the ability to exclude/include specific IAB ad categories. This is especially helpful if your show is focused on a specific demographic!

Curious to learn more? See our Help Center for a complete look at Programmatic Ads on RedCircle!

All About Timing

It’s crucial to understand the natural ebb and flow of Programmatic Advertising throughout the year. In general, Programmatic revenue tends to dip in slow months like January and February as brands are coming back from the previous year’s winter holidays. They’re using the first few months of the year to finalize their strategies for the rest of the year. Mid-summer months also see a similar decrease as most brands are gearing up for those same winter holidays.

This means that September through December tend to have the highest Programmatic revenue as brands are executing their winter holiday campaigns. So, switching to new hosts or opting in to Ad Marketplaces in September increases your chances to earn more revenue!

Diving into the world of podcast advertising can seem daunting, but here at RedCircle we do our best to make the journey an exciting (and lucrative) one!

We have an abundance of resources for those with a more inquisitive nature:

• How to Market Your Podcast & Grow Your Audience in 2023
• Understanding Programmatic Ads on RedCircle
• How to Monetize Your Podcast with Programmatic Ads (Guest Blog on Riverside.fm)
• What is the RedCircle Ad Platform (RAP)?

Ready to make a change? Why not sign up for RedCircle today!

The post Programmatic Advertising for Podcasters 101 appeared first on RedCircle Blog.

How do you make sure you knock it out of the park, though? Easy! Keep reading this guide for tips on how to absolutely ace your very first Host-Read Ad.

Read the Script Carefully

The scripts given to you are jam-packed with plenty of information about the brand, the ad read, and more. It’s super important not to skimp on this part. Be sure to carefully read through the provided information so you don’t miss anything required of you. It’s best to read it a few times and really give yourself the opportunity to fully understand what the brand wants from this ad read. Some of the top-performing podcasters recommend taking ample time to review the script in order to exactly understand the message the brand wants to share with their listeners.

A number of brands may also include a “Dos and Don’ts” section which covers necessary information for your ad read. Things like how to talk about the product, words that should be avoided, or even how to properly pronounce the product. These Dos and Don’ts sections are imperative to creating a stellar Host-Read Ad. Don’t skip them!

Taking the time to carefully read through the provided script will help to avoid possible make-good (retake) requests from the brand. So, be sure to give yourself enough time to thoroughly read over the script!

Check Your Recording

The hardest part is over! The next recommended step is to listen to your recording to ensure that you’ve hit all the marks. Did you pronounce the product name correctly? Did you make sure to spell out the promo code? Listen to the recording while reviewing the provided script to confirm that nothing was missed.

Remember, you want to try your best to avoid possible make-goods, so take the time to double-check your work. You’ll thank yourself later!

Final Review

With the ad recorded and the campaign looming closer, the very last step is to confirm the more technical side of things. Run through this technical checklist to ensure it’s all set up correctly:

• Do you have the correct Insertion Points added to your episodes?
  • See our Help article on how to add Insertion Points
    
• Do you have the Default Audio Blocks, either the “Pre & Post Roll Ad Audio Blocks” or the “Mid Roll Ad Audio Block”, assigned to all episodes?
  • Check out our Help article on how to bulk-assign Audio Blocks to your episodes
    
• If you don’t use the above Default Ad Audio Blocks, do you have the “RedCircle Ad” Audio Clip assigned to your preferred Audio Blocks?
  • Learn how to add this Audio Clip to your Audio Blocks in our Help Center here
    
• Do your show notes include information about the product? And the promo code/website, if required?
  • Review this Help article for information on your promo code show notes

Reviewing the script, your recording, and the technical aspects of your campaign will help to start the campaign on the right track. Acing the first Host-Read ad encourages your brand partner to renew with you, too!

Interested in monetizing your podcast? Sign up for RedCircle to start earning revenue for your creative work.

The post How to Ace Your First Ad Read appeared first on RedCircle Blog.

How to Craft Effective Ad Copy

Having thoughtful ad copy will help to create a stellar Host-Read Ad. Copy that provides clear guidelines only serves to help your partner podcaster record a truly wonderful ad. You want to ensure that your ad copy includes information on your brand as well as your products/services, that it has a clear call-to-action, and that it’s succinct.

Share information about your brand. The introduction of the ad should include some quick information about your brand and what you can offer to listeners. Include any value propositions, key brand elements, brand slogans, etc. that really highlight who are and what you do. It’s also a great opportunity to share exciting updates or launches that are coming up for your company.

After the brief introduction, allow the podcast host to provide their own insights and thoughts on your brand and products/services. Give them the chance to share their personal experience with your brand!

Be clear in your call-to-actions. Not only should you be straightforward in explaining how your product/service can improve the lives of their listeners, but you should also be clear-cut on how the listeners can find and use your product/services. Provide strong and easy-to-follow next steps in your CTAs (call-to-actions). Have the podcaster repeat the action(s) listeners need to take at least twice in the ad. And always be sure to request that the podcaster spell out your brand’s name to prevent any confusion with the listeners.

Keep it simple. It’s best practice to not overcomplicate the ad copy and keep it to just one page. Make it easy for podcasters to pronounce your brand name and products by spelling it out phonetically in the copy. This helps to reduce the need for retakes! Do what you can to make your ad copy easy to understand and easy to share.

These best practices are key to creating an effective Host-Read ad. But copy isn’t the only thing needed to make a killer ad.

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Prep Your Podcasters with Resources

For your partner podcaster to truly understand your brand and product/service, you need to be able to share a breadth of information with them. This not only allows them to write supplemental parts of the ad copy but to make it a genuinely authentic read. Don’t be afraid to give them videos, slides, etc. to help them get to know you and your product/service.

Create and share resources. An excellent way for your partner podcasters to learn about your brand is to create and share resources they can look through. We recommend creating videos that really cut to the heart of your brand and product/service. Give them information on who you are, why your product/service is unique, why customers love it, details on how it’s made, etc. Really anything that provides further insight into what makes you, and your product/service, you! 

Give ‘em a sample! One of the best ways to understand a product or service is to actually use it. Give your podcast partners a taste of what you offer with a sample. Not only does this give them insight into your product/service, but it also gives them the ability to craft a personalized story all about it. Real-world experience is hard to beat!

Have a partnership mentality. We advise our podcasters to treat the brand as a partner and encourage our advertisers to do the same. The honest-to-pod truth is that ad reads perform best when there’s a shared partnership mentality between the two parties. Trust your podcast partner to provide their listeners with a thoughtful message, and they’ll trust you to give them everything they need to deliver the perfect ad read.

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Feedback and Future Collabs

Once the campaign has concluded, you have the opportunity to provide your partner podcaster with feedback, and vice versa! Our Advertising team is happy to help coordinate feedback between the both of you. Providing the podcaster with feedback is an invaluable way to help them grow. A part of having a partnership mentality is the ability to give thoughtful feedback to your partner, and to keep an open mind when receiving feedback, too.

Tell them what you liked, and maybe what needs to be worked on, so the next campaign can perform even better! Your partner podcaster won’t know how to improve if they aren’t given the right information to do so. The same applies to you, as well! You won’t know how to create better ad copy or know how to craft more helpful resources without first asking for a bit of feedback.

It can seem intimidating when starting your first podcast Host-Read ad campaign, but hopefully, with our help you feel more confident! The key is to go in with a partnership mentality, craft a compelling ad-read, provide informational resources, and give feedback when needed.

We can’t wait to help you to run your first successful ad read!

The post Advertisers, Set Your Hosts Up for Success! appeared first on RedCircle Blog.

RedCircle’s Host-Read ad platform (RAP) also saw accelerated growth from Q2 as unique host-read ads on the platform increased 17% month-over-month in July. Recent improvements to the platform, including Teams for Advertisers and Multi-Script, have allowed more efficiency for advertisers to scale in the channel and have given podcasters access to more revenue opportunities. A win-win for RedCircle partners that we’re excited to be supporting!

Teams for Advertisers allows organizations to provide unlimited access to the platform to their team members while layering on custom permissions for campaign management and reporting. It’s never been easier to build and flight new campaigns while analyzing your results in real time.

Multi-Script has further increased the efficiency of brand operations while also improving advertising conversion. With Multi-Script, brands can include multiple host-read scripts per campaign and rely on RedCircle to make each script unique to the podcaster’s personalized promotion code and vanity url. In addition to the personalization, a CTA pointing to the brand’s website is included in every episode’s show notes during the campaign to support conversion and help listeners discover the offer.

RedCircle plans to invest further in its host-read ad platform (RAP) with multiple product launches scheduled in H2 of 2023.

The post RedCircle’s Host-Read Ad Platform Grows 100%+ YoY and Reaches Profitability in Q2 appeared first on RedCircle Blog.

Released last month, Teams for Advertisers allowed brands and agencies to provide specific permissions and add unlimited team members to build, manage, and report on podcasting campaign performance. 

With our August release of Multi-Script, brands and agencies can now manage unique scripts per campaign and per podcast providing unlimited personalization and on-the-go creative updates. RedCircle’s platform can also ingest a single script and generate infinite personalized versions for each participating podcaster with their unique promotion code. Brands and agencies can save significant time and energy on creative production and ensure more personalization for every read.

Not only have we made it easier for our advertising partners, but we now automatically provide a CTA and promotion code link for podcasters to include in their show notes during script creation. With single-click opt-in, they can reliably push listeners to their show notes and know their active promotion codes are up-to-date. With more prominent CTAs, podcasters can help improve performance and save the headache of managing their promotion codes alone.

We’re excited to continue to push the boundaries of what’s possible with Host-Read Ads and bring scale to the ad format. When RedCircle started 5 years ago, many industry experts said it was too hard to scale the Host-Read Ad format, but with each product update, we’ve proven time and time again that it’s possible. 

Sign up and try RedCircle for Advertisers today to see how your business can benefit! 

If you’re a podcaster and looking to make more money with Host-Read Ads, then try RedCircle for Podcasters.

The post Introducing Multi-Scripts: Create Infinite Personalized Scripts In Minutes appeared first on RedCircle Blog.

It’s never been a better time to start advertising on podcasts. Millions of Americans devotedly tune into podcasts each week, seeking the opinions and thoughts of their favorite personalities. A majority of consumers are more likely to remember a brand from an ad in their favorite podcast than from anywhere else. Brands partnering with podcasters can reach a wider and more receptive audience.

While all this sounds well and good, how do you ensure that your campaign is successful? Here’s where your worries end! Check out the following tips to run a successful ad campaign on RedCircle!

Tip #1: Understand Podcast Advertising

This may seem like the most obvious, and that’s why it’s the most overlooked! There are a few different ways to advertise on a podcast. For RedCircle, we offer both Programmatic and Host-Read opportunities. Programmatic refers to pre-recorded ads, similar to those heard on traditional radio, while Host-Read refers to ads that are read by the host of the podcast themselves.

One advantage of Host-Read Ads is the podcast host using their own voice to promote the product and/or brand. Their listeners trust them to share beneficial information with them, and not just sell them something. Hosts often tie back their own personal experiences with the product and/or brand to provide a genuine and thoughtful ad-read. This is why it’s so, so important to select podcasts that fit with your brand and targeted audience!

Tip #2: Choose the Right Podcasts

An essential key to running a successful ad campaign is to select the right podcast for your ad. You want to choose a show that shares a similar audience with your product/brand. You don’t want to advertise on a show whose audience is wildly different from your own as that can create a pretty jarring and unpleasant experience for the listeners.

You also may be tempted to advertise on the most well-known podcasts in the industry. But this can be quite the gamble as you may spend more to receive little promotion time and space. It’s best to find podcasts with a smaller, but mightier, audience and diversify where your ad plays. You’ll reach a similar amount of people and receive more proportionate time and space on those shows. 

It’s a more reliable strategy to choose frequency over popularity. Advertising experts recommend running your campaign anywhere between 2 and 10 shows as it allows you to test different reads, types of shows, new audiences, and more. RedCircle is home to hundreds and hundreds of independent podcasters with dedicated audiences!

Tip #3: Create a Clear Brand Message

You want to make sure that your ad demonstrates the value of your product/brand as concisely and simply as possible. Don’t overcomplicate your message with buzzwords or perplexing jargon; get straight to the heart of your brand! 

You want to keep your target demographic in mind when crafting your brand message. A good way to do this is by creating a persona to whom you can write the message directly. How does your product/brand improve their lives? What issue is it solving for them? Understanding how your product or brand fits in with your target audiences’ lives will help you to create a perfectly clear brand message.

Tip #4: Let Hosts Try Your Product Before the Ad-Read

A fantastic way to ensure a genuine ad-read is to allow your partner podcast host to test out the product/service before they record. This allows them to not only understand the product/service on a much deeper level, but helps them to create content based on their personal experience.

Host-Read Ads on podcasts are particularly effective due to the trust the podcast host has built up. They’re able to provide personal recommendations to their audience. Providing them with the ability to test out the product/service creates better results as the host can tell a truly authentic story.

Tip #5: Provide Feedback

Advertising on a podcast is more than just that. It’s building a relationship with the podcast host, creating a partnership that benefits the both of you. A healthy relationship requires a level of communication. Take a proactive approach and provide the podcast host with your feedback on the campaign. Listen to the ad and share your thoughts with them. Just like you, they want to run a successful ad campaign! 

We often receive requests from our podcasters asking what else they can do to improve their ad-reads. While we do provide them with our own thoughts, nothing beats the direct feedback from the brand they’re promoting. Taking an active role during this part of the campaign helps to build a better rapport with the podcaster and results in better future ad reads!

Advertising on a podcast is a terrific way to spread awareness of your brand and meet new customers. Unlike any other medium, podcast listeners deeply trust the opinions of their favorite podcast host. RedCircle can help your brand to bridge the gap between your products/services and your key demographic. See how else we can partner and grow together on our Advertising page!

The post 5 Tips & Tricks on Running a Successful Podcast Ad Campaign appeared first on RedCircle Blog.