Our vetting feature allows advertisers to send a quick survey to any chosen podcasts before a campaign even starts. The survey helps to gauge interest in the campaign and prevents unexpected declines from podcasts. No need to wait for networks to do the vetting, you can contact the hosts directly and get an immediate response. Let’s take a closer look at how it works!

As an advertiser, you can create a custom questionnaire designed to vet podcasts on the criteria that you set. Easily receive responses that help you better determine what podcasts are the perfect fit for your campaign. No more crossing your fingers and hoping the selected podcasts accept the pending campaign! Instead, gauge their interest right from the start.

After creating the survey, simply select the podcasts you want to vet, add a response due date, and wait for the interest to pour in!

Check out our Help Center for a full breakdown of the vetting process.

Our goal with vetting is to reduce unexpected declines and help advertisers find the exact right fit for their campaigns. We want to eliminate the game of “telephone” that comes with vetting shows. 

We’re constantly improving our product to create a seamless experience for advertisers and podcasters alike. We’re ecstatic to share these changes, and the many more to come, with you!

The post Get to Know Podcasts Before a Campaign Starts with RedCircle’s Vetting Process! appeared first on RedCircle Blog.

In Q3, RedCircle announced Host-Read Frequency Capping to provide advertisers more control over their weekly and monthly exposure to listeners. Frequency capping joins budget pacing and “new episodes only” targeting as recent improvements to RAP which have further powered brand performance. We continue to focus on providing advertisers with the tools they need to optimize their budgets and campaign strategies, and ultimately create a healthy advertising ecosystem for both publishers and brands.

RedCircle also launched an Advertiser Help Center to further support the adoption of our new Teams for Advertisers product and other new features. Teams for Advertisers allows organizations to provide unlimited access to the platform to their team members while layering on custom permissions for campaign management and reporting. With RAP, it’s never been easier to build and flight new campaigns while analyzing your results in real-time.

RedCircle plans to invest further in its Host-Read Ad platform (RAP) with multiple product launches scheduled for early 2024.

The post RedCircle’s Host-Read Ad Platform, RAP, Grows 100%+ YoY appeared first on RedCircle Blog.

In addition, advertisers can now aircheck, pause, and request updates to individual Host-Read Ads directly from the platform. Brands can request a re-read or update anytime a promotion code is incorrect, a brand is mispronounced or required terms are missed in the read. This allows advertisers to reduce or eliminate the exposure of incorrect reads and avoid the hassle of requesting and planning make-goods.

Make-goods are a common industry challenge that’s frustrating for both advertisers and podcasters. Anytime a Host-Read Ad needs to be re-read, the podcaster loses future revenue opportunities, and the advertiser has to manage incorrect promotion codes or realign performance timelines. RedCircle is committed to supporting advertisers in increasing their performance in the channel and creating a more direct line of communication with hosts to improve reads and streamline host-read advertising partnerships.

We’re excited to introduce these two new improvements to further automate and scale Host-Read Advertising in the podcast industry!

Sign up today to request a demo and learn more about RedCircle’s Host-Read Advertising platform!

The post Introducing Self-Service Frequency Capping & Host-Read Air Check Updates appeared first on RedCircle Blog.

“We’re thrilled to host ‘Contempt of Court’ and all the other shows from The Nation,” says Jeremy Lermitte, COO and Co-Founder of RedCircle. “Just like The Nation, we’re passionate about amplifying the voices of independent creators. We’re looking forward to continuing collaborating and helping them to expand their reach.”

Elie Mystal, the brilliant justice correspondent and columnist for The Nation, is launching his very own podcast where he’ll be discussing America’s highest court, the Supreme Court. You can learn more about the podcast, Elie Mystal, and The Nation right here on their website.

New episodes are published every Tuesday on RedCircle and wherever you get your podcasts. Be sure to tune in to the trailer episode to get a taste of his wisdom and wisecracks.

The post The Nation Partners with RedCircle to Publish Contempt of Court appeared first on RedCircle Blog.

A growing industry that’s leaving creators behind

The podcast industry is booming. According to eMarketer, podcasting will be a $2 billion industry by 2023, and by 2025, there will be over 144 million monthly podcast listeners in the United States. However, as the industry rapidly expands, most of the revenue lands in the hands of large publishers, while the independent creators – who have fueled the podcasting medium since inception – are usually locked out of the growth. 

“Our data show that 65% of the listening is happening outside the top shows that are owned by Big Media and Big Tech. And yet, most of the money in the ecosystem ends up with these podcasts and networks,” stated Mike Kadin, co-founder, and CEO of RedCircle. “We built RedCircle to ensure that podcasters of all sizes can benefit from the industry’s growth. Simply put, we believe in democratizing access to podcast revenue.”

RedCircle’s technology for distribution, cross-promotion, dynamic audio insertion, listener payments, and automated advertising gives independent creators the same powerful tools as major publishers, allowing podcasters to compete on a level playing field. 

Podcast monetization, democratized.

RedCircle helps independent podcasts monetize through the RedCircle Advertising Platform (RAP).  RAP enables brands to purchase host-read ads or programmatic, pre-recorded advertising across a large number of podcasts through a fully automated platform. With tools for demographic targeting, advertising attribution, and brand safety, RAP allows brands and their agencies to establish a foothold in podcast marketing or scale their existing spend. RAP also takes the overwhelming operational overhead of executing podcast advertising campaigns out of the equation, allowing sophisticated, performance-minded marketers to point-and-click to create a campaign in a data-rich, self-service environment, similar to that of Facebook and Google.  Hundreds of advertisers are already taking advantage of RedCircle’s inventory and are on pace to spend several million dollars in 2021. The majority of the revenue is distributed to the podcasters, supporting their creative work.

Many podcasters take advantage of the RedCircle Exclusive Content product, a cross-platform paywall that lets creators restrict bonus episodes to paying subscribers only. Podcasters can therefore build their subscription business and understand its growth in the exact same platform where they view audience analytics. Using Exclusive Content, RedCircle’s podcasters have amassed tens of thousands of paying subscribers, and many are generating six figures annually as a result. 

Leveling the playing field

By bringing powerful tools to independent podcasters, RedCircle has been growing at an exponential rate since its inception in 2018, with thousands of monthly active podcasters earning several million dollars this year alone. With this new Series A funding, RedCircle plans to expand its team and enhance its offerings so that more podcasters can earn what they deserve.  

“We’ve seen how software tools can empower independents against incumbents, like with Shopify and Amazon,” says Nick Efstratis, managing partner of EPIC Ventures, one of the investment round’s leads. “Considering the strength of the RedCircle team and their traction thus far, I’m confident that they can stand up to the big names in podcasting and ensure that podcasting revenue and resources become accessible to all.”

About RedCircle

Founded in 2018 by Mike Kadin and Jeremy Lermitte, RedCircle provides a platform for podcasts and brands to scale their message. The platform helps podcasters with distribution, growth, and monetization, and its advertising platform helps brands purchase advertising efficiently, guaranteeing high ROI. The team is hiring for a large number of roles. Visit jobs.redcircle.com to apply.

The post RedCircle Lands $6 Million in Series A Funding as Podcast Industry Soars appeared first on RedCircle Blog.

Before you begin to craft your messaging, consider what makes a great performing podcast ad. Your goal is to create an ad that will resonate with both the listeners and the host, these are the ads that will drive conversion. 

The first step in creating your ad is to decide on how you’d like to format the ad copy you’ll provide to the hosts. For a more formal approach, you can provide a script that the host will read verbatim. A script works well for pre and post roll ads where time is limited to all but a brief intro to your brand and a call to action. But for longer mid-roll ad spots, it’s best to provide a list of key messaging points that gives the host freedom for some improversation and storytelling.

Part of what makes podcast advertising so effective is the host’s ability to personalize the message and inject their voice into the campaign in a way they know will resonate with their audience. A perfect podcast script allows the host’s personality to shine through, while also giving enough guidance to ensure your brand is represented accurately. 

Components of great podcast ad copy:

You’ll want to deliver your ad copy to podcasts to later than a week before the show date. This leaves plenty of time for the host to review the copy and resolve any questions or concerns they may have. No matter the format of your copy, here are a few things to consider as you craft your messaging:

Authenticy 

The best performing ads are those that are true to the host and show. When done well, podcast ads will feel more like a recommendation from a trusted friend than an advertisement. Honesty always sells, so trust the host to be themselves and personalize your ad message in a way that relates to their unique audience. Remember that they are the experts on the listeners you’re paying money to reach. 

“At the end of the day, the best performing podcast ads are ones that are true to the content and the personalities on the show. Whether it’s a read that ties into an inside joke on the show, or calls upon the host’s personal experience in explaining the benefits of a product, truly personalized podcast reads will always outperform those that utilize generic copy.”

Will Flaherty, VP of Growth at Ro.co

Personal experience 

Always allocate time for the host to speak about their personal experience with your brand. 

It will be clear to listeners if a host has true passion for a product or service, or just reading talking points that the brand fed them. Which is why giving the host a sample of your product or a trial to your service is always a good idea. Ultimately, the goal is to tell a story that evokes emotion in the listeners, and the most powerful and interesting stories will come from a host’s personal experience. 

In addition, it’s best practice to set up a kickoff call with the host before the campaign goes live – it’s an opportunity to make sure the host’s experience with the product was positive, educate them more on your brand, and answer any questions they have about the product. 

Key talking points 

The host is the expert on the audience, but you are the expert on speaking about your brand. Your time is limited, so it’s important to distill the value proposition of your brand into two or three messaging points that are most critical to your brand. The points can be in bulleted format and should be short and sweet, highlighting your key differentiating factors and tell the listener why they should make a purchase. 

Unless you are using scripted ad copy, ideally the host will take these talking points and weave them into the ad read using anecdotal stories from their own personal experience. If there are certain talking points that must be included or you’d like the host to read verbatim, be sure to clearly indicate that in the script. 

Call to action 

The most important component of your ad copy is your call to action (CTA), it tells listeners how to take the next step and is ultimately what drives conversions. The CTA should include your website or vanity URL, a promo code, and any special offers such as discounts or free trials. 

Repetition is key here. Be sure the host reads your CTA 2 – 3 times at the end of the ad read. For longer mid-roll ads, you may want to add a CTA in the middle of the ad as well. Given the medium is audio, you want to make sure your CTA is crystal clear. If the promo code or website is difficult to pronounce or spell phonetically, you may want to request that the host literally spells it out several times.

Tailored messaging 

Like all things in marketing, your audience should always be the focus of your messaging. It’s great to experiment across different categories of podcasts, but that doesn’t mean that the same message will resonate with audiences across the board. It’s important to tailor your message to fit with the tone of the podcast and profile of their audience. You may have several different versions of your ad copy for a single campaign, so It’s good to have a repository of key talking points to select from to quickly tailor the message to a specific target audience or category.

The post How to Create Perfect Podcast Ad Copy appeared first on RedCircle Blog.

Podcasts can be an effective channel for every brand, regardless of the industry you’re in or the size of your budget. That said, a small startup won’t be able to take the same approach of an established brand like Peloton and buy premium spots across top shows. To be successful, you must build a strategy that will make podcast advertising work for your unique brand, goals, and budget. 

Why invest in podcasting

If the meteoric rise in podcast advertising over the past five years isn’t enough to convince you that it works and works well, there is an overwhelming amount of data and studies to ensure that you’re making a good investment. Here’s a few more reasons why podcast advertising is worth the investment: 

• More than half of all Americans over the age of 12 have listened to a podcast
• More than one-third of listeners have made a purchase after being introduced to it via a podcast ad
• Compared to the average consumer, podcast listeners are more likely to have a college or higher education and $100k+ household income. reach consumers who have the ability, interest and money to buy
• Podcast growth is strongest among the 18-34 demographic, a historically difficult age group for marketers to influence
• Podcast ads are 4.4 times more effective than display ads
• Exposure to ads in podcasts leads to an average 10% uplift in purchase intent
• 27% of weekly podcast listeners discover new brands via voice advertising.

How to make podcast advertising work for your brand

Direct-to-consumer brands were trailblazers in the medium and still spend the most on podcast ads, but today industries across the board, from finance to education, have successfully incorporated podcasts into their digital marketing strategy. You don’t have to be a household name with a big budget to successfully advertise on a podcast. Small businesses have a unique opportunity to take advantage of podcasting. Here are a few tips to help make podcast advertising work for your brand. 

Start with the goal of your campaign

The first step when planning a new podcast campaign is to set a clear objective. Is your goal to stay top-of-mind with audiences or is it to increase lead generation? Since podcast listeners skew young and tech-savvy, perhaps your goal is to further a proof of concept for your startup. Although podcast advertising is generally used for direct-response campaigns, it’s also very effective for brand awareness and lift. In fact, brand awareness ads make up 38% of all podcast campaigns. 

Set expectations for the ROI 

When it comes to calculating your campaign ROI, there are multiple ways to track attribution for podcasts, it’s just not quite as direct as other digital channels like Google and Facebook. For every listener that goes to the unique landing page when they make a purchase or use a show’s promo code, another listener may remember a few days later and just google the company directly. Which is why marketers will often apply a multiplier to account for any attribution spillage and give a clearer picture of a campaign’s true ROI.

Make your offer compelling

Whether it’s a free trial to your service or limited-time discount on your product, it’s crucial to have a unique and compelling offering when running direct-response campaigns. Not only do you want to have an offer that will get a listener to take the next step and make a purchase, you also want the listener to be motivated to use the promo code or unique URL when they do so it’s easier to track the performance of the overall campaign, as well as the individual shows. 

Focus on the long-tail 

You don’t need to buy ads on the biggest or most popular podcasts to see results. For smaller brands or those just starting out it’s important to focus on the long-tail podcasters. Instead of looking at the download numbers, look at the shows for who you’re trying to reach and who your customer is. 

To get the most out of the budget you have, you don’t want to spend your money all in one place on shows with huge download numbers. It’s much better to spread your budget across a variety of  smaller, strategic shows. Don’t discount a podcast just because it’s small, if your customers are listening to it, it’s a much smarter buy than a large show that appeals to a broad audience. One of the enormous benefits of podcasts is that they attract a niche, dedicated audience that is also highly targetable. 

Launch your podcast campaign

If you are finding success in other digital channels, podcasting is a great way to diversify your advertising budget if you haven’t already. RedCircle’s Ad Marketplace enables brands to find and access thousands of independent creators and networks, making it quick and easy for brands to plan and launch their first campaign with a flexible budget. Sign up to learn more and  get started advertising with RedCircle.

The post Is Podcast Advertising Right for Your Brand? appeared first on RedCircle Blog.

Traditionally, it’s a slow and complicated process to buy host-read ads. One that requires a lot of back and forth communication between the brand and podcaster to coordinate a single campaign. The typical buying process is a manual and labor intensive one that is managed and tracked entirely on spreadsheets. Because of this, bigger brands usually outsource their podcast buys to agencies. As a result, it’s much harder for newer brands with smaller budgets to buy podcast ads efficiently. 

Evo Terra, author of Podcasting For Dummies and self-proclaimed O.G. podcaster is one of many industry insiders that recognizes these challenges, “It’s way too complicated to make live, host-read ad buys at scale. The warm, fuzzy feelings advertisers get when they run live, host-read ads on a handful of podcasts quickly diminishes when they try to scale that to hundreds or thousands of shows.” 

You can’t scale host-read podcast ads using the same programmatic strategies as other digital platforms, such as video, because it’s critical to preserve what makes the podcast ad so effective to begin with—authenticity. This is why the industry has been hesitant to fully adopt programmatic ads, they risk losing the personal touch from the host that make podcast ads so powerful. 

Unlike other channels, host-read podcast ads prioritize the listener’s experience, seamlessly flowing into the content, while leveraging the audience’s relationship and trust with the host. A recent study has found that podcast advertising campaigns result in an average 10 times lift compared to print, digital, and tv. There is a reason that so many networks’ ad formats are host-read, because they work, especially for direct response brands.

Scaling host-read podcast ads

In order to scale host-read podcast ads, you must strike a balance to preserve and protect the value of host-read ads, while leveraging technology to add the speed and scalability of programmatic ads. But technology alone won’t solve scalability issues in podcasting, you must also be strategic with the type of shows you partner with to help your spend and reach go further. 

Embrace new technology 

The current standard for buying podcast ads is manual and labor intensive, taking weeks to put into place. It will be impossible to scale the host-read ad without leveraging new technologies and services including dynamic insertion and podcast ad marketplaces. 

RedCircle’s self-service Ad Marketplace modernizes the process of buying and selling podcast ads by allowing brands to build and launch their own custom campaigns without any middlemen. There are several key benefits to using RedCircle, starting with speed. You can launch and manage campaigns within days, instead of weeks using RedCircle. And since you have direct access to thousands of podcasters across a variety of categories on RedCircle, marketers have the ability to source their podcast inventory at scale and with flexible budgets. That means that RedCircle gives brands with any size budget accessibility to podcasting.

Dynamic insertion is another essential piece of technology to successfully scale host-read podcast ads. Instead of “baking in” host-read ads into the episode, the majority of networks today dynamically insert host-read ads. To the listener, it’s the same seamless experience as if the host was reading it live, and for brands, dynamic insertion gives them the ability to buy inventory across all episodes, not just new episodes. This ensures messaging remains fresh and relevant and can be heard across more inventory. It also ensures that brands get what they pay for; if you buy 100,000 insertions; the campaign is inserted until the budget is met. No need to count on historical download counts or trust in 3rd-party reporting.

Partner with independent podcasters

One of the other main barriers to scaling host-read podcast ads is cost. There’s over 800,000 podcasts worldwide, yet brands typically only access the top few hundred. For brands with modest budgets, it would be easy to burn your entire budget buying inventory on a single podcast that’s on the top 100 on Apple Podcasts.

In order to scale and make more efficient buys, brands of all sizes should start paying less attention to the big blockbuster shows, and start taking advantage of the dedicated niche audiences that listen to smaller, independent podcasts. While their audiences and download numbers may be small in comparison, their listeners are far more likely to trust and engage with the host. With RedCircle’s platform, you can aggregate tons of these indie podcasts into large-scale budgets as well.

There are several advantages to buying ads on smaller, independent shows. Smaller and new shows are often priced with lower CPMs. Less expensive inventory enables brands to be more flexible and test their budget across multiple shows and broaden their reach. Independent podcasts have dedicated audiences with content that is focused around niche categories. It’s a huge benefit to brands that want to accurately match up shows to their target audience.

Ready to scale?

Whether you are just starting out advertising on podcasts or looking for ways to expand your existing reach, RedCircle’s Ad Marketplace was built to enable brands to quickly and easily scale their host-read podcast campaigns. Sign up to learn more about advertising with RedCircle.

The post How to Scale Host-Read Podcast Ads appeared first on RedCircle Blog.

There are several reasons that podcasting has become such an attractive channel for marketers, no matter the size of their budget.

Podcasts might have once been a niche medium, but that is no longer the case. About 90 million Americans listen to podcasts each month and listening is only continuing to increase and become more and more mainstream. More importantly, podcasts have the ability to reach a niche and attractive demographics, which is why more and more brands are dedicating more of their budget to podcasts. 

Listeners feel personally connected to their favorite podcast hosts, making them some of the most loyal and passionate consumers. When podcast ads are done well they don’t feel like an ad. They sound more like a recommendation from a trusted friend and that’s what makes them  so effective. Listeners are also unlikely to manually skip over podcast ads since many people are listening to podcasts while doing something active – on their commute, while doing the dishes or working out. 

Not only are people paying attention to podcast ads, many listeners actually like the ads they hear on podcasts and according to AdWeek, 75% of podcast listeners follow the calls to actions. 

It’s clear that podcast advertising works! The great news is that you don’t have to be a household name brand or have a large budget to start advertising on podcasts. The key is to start small and scale up as your business grows.  

4 steps to launch your first podcast campaign

Step 1: Learn the language of podcast advertising

If you are new to podcast advertising, it’s important to understand the different variables that determine the value of a podcast ad, including the ad format itself, as well as how and where the ad gets inserted into the episode (aka the ad position). 

CPM Rate – Podcast ads are generally priced by a CPM rate or the cost per 1,000 listeners. For a host-read ad, the average CPM rate starts around $25 for a 60 second ad spot. Pre-recorded ads have much lower CPM rates that average just a few dollars.

Ad Formats

The two main types of podcast ad formats are Host-read Ads and Pre-recorded ads. 

Host-Read Ads

Host-read ads are read by the podcast host (or producer) and are the most common and traditional way of advertising on podcasts. The way that host-read ads get inserted into podcasts has evolved and changed over the last few years. Instead of being “baked in” or directly edited into the episode, now almost all major publishers and networks dynamically insert their host-read ads into the episode. 

Pre-Recorded Ads 

Pre-recorded ads are similar to traditional radio ads. These ads are recorded and supplied by the advertiser and are dynamically inserted into the episode. They are also significantly less expensive than host-read ads with a typical CPM of $3 – $11. 

Ad Positions

There are three different ad positions in a podcast: pre-roll, mid-roll, and post-roll. While the ad format determines the type of ad read and how the ad is inserted, the ad position determines where in the episode the ad will run. 

Pre-roll (15 – 60 seconds)

Pre-roll ads run before the episode starts or within its first few minutes and can be anywhere from 30 – 60 seconds long. Depending on the placement, pre-rolls can sometimes be skipped over so they are typically priced slightly less than mid-roll ad spots. We often encourage publishers to place the pre-roll slightly after the introduction for better performance.

Mid-Roll (30 – 90 seconds) 

Mid-roll ads run halfway through an episode and are usually a little longer and more in depth than a pre-roll or post-roll placement. Listeners are most engaged through the middle of an episode and make mid-rolls the most expensive and most effective ad placement.

Post-Roll (15 – 30 seconds) 

Post-roll ads run within the last few minutes of the episode or directly after the end of the episode content. Post-roll placements are typically shorter in length and priced the lowest because listenership tends to decline slightly by the end of an episode. 

Step 2: Find podcasts to partner with 

Once you are comfortable with how podcast advertising works and understand the various industry terms, the next step is to find and partner with podcasts. 

RedCircle’s Ad Marketplace makes it super easy to purchase ads from a diverse set of podcasts and allows you to launch a campaign within days, removing much of the manual process and back and forth communication with a middleman. 

Speed and testing are a few key benefits of managing and executing your campaign with RedCircle. You can easily A/B test and optimize your campaigns, whether it’s through messaging, ad formats or show placement, in addition to testing the channel as a whole before scaling. It’s simple to manage your budget across one or many shows and get a campaign up and running within days. 

Similar to creating a Facebook or Google ad, you can browse and select from thousands of podcasters and use RedCircle’s platform to build a custom host-read or pre-recorded ad campaign across multiple shows that fit your brand’s unique goals, timeline, and budget. 

Step 3: Create a personalized campaign that fits your goals & budget

The next step in the process is planning out your campaign. As a marketer, your goal is to make the biggest impact with the budget you have to spend and the inventory that is available. While a podcast’s audience size is a factor when deciding what shows you want to advertise with, it’s not the only consideration. What’s more important is the content and finding shows with audience demographics that align with your current or target customers. 

If you are new to podcast advertising or working with a smaller budget, don’t be afraid to think outside of the box. Shows that aren’t an obvious match with your product may still work well for customer acquisition. For example, if you’re advertising a business-related product, you shouldn’t just run ads on business podcasts, there are plenty of corporate decision makers listening to a sports or parenting podcast. It’s easy to run tests on different content categories with RedCircle so you can get a clear sense of what performs best for your brand. 

Want to make your budget and reach go further? Don’t overlook shows that have a smaller audience.

When looking for shows to advertise on, Brooklinen told NYT that “they tend to make “efficient” plays for smaller, but more committed, audiences. ‘It doesn’t really matter what genre their podcast is in. Whatever they buy, their listeners will buy, for the most part.’” 

Step 4: Measure your ROI, optimize, and repeat

Given the nature of podcast advertising, there aren’t the typical well-defined metrics that marketers have come to expect from other digital channels. The majority of podcast ads, whether host-read or pre-recorded are direct response campaigns, which means that promotion codes, surveys, and vanity URLs are the best way to track the performance of the overall campaign and individual shows. 

While promotion codes and vanity URLS are the most direct way to track the effectiveness of your ad, you also have to make the assumption that some new customers come from the ad campaign indirectly. There’s several different tools and metrics you can use to get a fuller picture of your campaign performance, including:

Check-Out Survey

Not everyone will remember to use the podcaster’s unique promo code when they go to make a purchase. Including a quick survey question asking how the customer heard about your brand will improve the accuracy of your attribution. 

Third-Party Tracking 

There are a few third-party podcast attribution products, such as Podsights and Chartable. They essentially connect a podcast’s downloads to activity on your website to give both the advertiser and the podcaster additional insight into the effectiveness of a campaign. 

Referral & Direct Traffic 

Many podcasters include their sponsors and vanity links in their show notes so you can track whether you see an uptick of direct and referral traffic to your website using Google Analytics throughout the campaign.

Tracking podcast attribution is not a perfect science, so it’s important not to get caught up in the individual metrics and focus on the performance as a whole. 

Once you’ve ran a few campaigns and experimented with different messaging, ad formats and podcast categories – it will become clear what is working and what isn’t. Like any other medium in marketing, testing and continuing to optimize your campaign based on the data is key to driving better performing campaigns.  

Want to learn more about advertising with RedCircle? Sign up and we’ll get in touch! 

The post Podcast Advertising Basics: A Marketers Guide appeared first on RedCircle Blog.